Carmen Madrazo

Generalist with Product, GTM and Management skills. Ex-Civil Engineer.

I’m Senior Director of Product Marketing at Factorial, where I’ve grown alongside the company from ~100 to 1,500 people and from 2 to 9 markets. I’ve built products from scratch, led go-to-market for our most impactful launches, and driven pricing and packaging strategies to enable scalable growth. I believe leaders should get things done, not just direct them. That’s why I stay hands-on by choice, owning critical work while leading diverse, cross-functional teams across product, design, engineering, and marketing. Earlier in my career (before I even knew the product role existed), I worked as a Civil Engineer while building and monetizing my own projects on the side, including Sincio.app, HalfwayFlights.com, and several other websites.